Monceau Automobiles participated with its innovative Monceau eSL, a fully electric conversion of the iconic Mercedes-Benz R107 SL roadster. This unique vehicle merges timeless automotive design with cutting-edge electric drivetrain technology, symbolizing a new era of sustainable luxury. Its presence in the Ambassador’s Rally — an 120-kilometer scenic drive through the lush Ardennes countryside — was a perfect showcase of how classic elegance can harmonize with the natural environment and zero-emission driving.

The rally itself offered participants a breathtaking route through the rolling hills and deep forests of the Ardennes, with notable stops around Durbuy, often described as the smallest city in the world. The drive weaved through medieval villages, historic castles, and panoramic viewpoints that underscored the beauty of southern Belgium in early summer. Against this verdant backdrop, the quiet hum of the Monceau eSL provided a striking contrast to traditional combustion engines, turning heads and drawing admiration at every stop.

The day concluded with a Garden Party at Château de Lavaux-Sainte-Anne, where diplomatic guests, business leaders, and vehicle enthusiasts mingled in a relaxed and elegant setting. Conversations flowed as freely as the champagne, centered on future partnerships, international cooperation, and innovations like the eSL that represent both nostalgia and progress.

With its participation in Economic Diplomacy Day, Monceau Automobiles once again demonstrated how the worlds of diplomacy, heritage, and green innovation can converge — not just in theory, but on the open road.